I think a lot of people with ideas wonder about this - should they come up with a company name first or figure out the name for a product, get a domain name matching the name and then register a company with the same name? Famous software companies like 37 Signals have multiple products offered and inspire many of us to start software companies that aspire to make many great products. But then there are companies like GroupOn, which is the name of a product and company, simple and effective from a branding point of view.
Questions to all you entrepreneurs, investors and branding/marketing specialists:
- When does naming a company after a product make sense?
- What are the pros and cons of each approach?