I kinda have a dilemma! My partner and I, who are coworkers, came up with the idea to start our own consulting firm. Our firm will target our present clients. We are Medicaid consultants in a centralized unit that serves a higher income of clientele.
Presently, there are several consultants -- retired nurse, a few psychologist, some parents and a few others. DIFFERENCE BETWEEN US AND THEM -- we (team of 6) are the only state workers trained specifically in this type of medicaid in our state. Our unit was newly centralized and warned about strict adherence to policy.
Our team, 6 workers, some with prior medicaid experience but non trained specifically in this type of medicaid. Out of the 6 of us only 4 of us have been working solely with the unit since its inception (2 others had to be transferred temporarily but are now back and have not been working out very well at all). 3 of the 4 of us left ended up being the strongest. We know that there is a market for our services because of the volume of applications.
HR policies prevent us from marketing ourselves while still employed. We have been volunteering at as many local events as possible, to get our names out there. However, because of summer break our potiental clientele are out of reach. Does anyone have any ideas on how to reach are targetd audience, given these variables?
Any ideas on marketing? Our anticipated date of resignation is approaching fast. Help!