I have a free iOS app with about 2000 daily active users. I just submitted an app update that includes Apple's iAds. Now I'm curious about how much revenue I can generate with this user count.
I came across this article in which the author mentions decent download counts but disappointing ad revenue. The author doesn't mention any daily active user metrics. I'm guessing his app's retention rate was low hence the low ad revenue.
I think my situation is different from the author's because my app's retention rate is decent. Hence I'm curious about the potential ad revenue. Anyone have iOS apps that generated decent ad revenue from Apple's iAds?
Download counts, daily active user counts and any other relevant metrics are appreciated! I'll include my ad revenue numbers in a week or two when my app update goes live.