We are in the process of developing a mobile app on the iPhone that we are looking to generate suplimental revenue by having advertising (banner maybe) but more video based would be best. I have seen networks such as greystripe or AdMob, but I have learned about ad exchanges and I assume they are a one stop shop if we send out inventory to an exchange the exchange will fill it through. What is the best exchange out there and what are examples of some exchange companies? I have seen one called Nextage.
What extra building needs to be done to an iPhone app to accommodate an exchange’s advertisements?
What has your experience been with using an exchange, do you find it generates meaningful revenues?