I have a habit of registering my own name on social sites, just to ensure that nobody impersonates me. Now, starting a business, I am doing the same with the business name and the product name:
Twitter account, Facebook page, Google+ page.
So now I have these accounts. What would a good strategy be to use social accounts - if at all?
This ties into a bigger "online marketing strategy" that I don't (yet?) have, and I'm not sure whether it's worth to put a lot of effort into, as a 1-man niche business. Sure, Instagram probably has a very active Facebook page, but that's not true for every little niche product.