So I just finished the development of my software application. This is a tool intended to help webmasters to promote their websites in order they may get more traffic. I must add this software is not a spam tool. I have been in the search engine optimization and marketing environment for a while so I know this kind of software is very demanded, but there is also a lot of competition. On the other hand, I have noticed there is a lot of people who may not want to pay a dime for my software because they claim there are a lot of free tools out there. I know this is not true because I initially developed the software for my personal use because the lack of tools.
Initially, my idea was to sell the software. But it is getting really hard to even promote it. Another idea is giving it for free just as a start up in order to get popularity and later I could sell some sort of premium licenses. My main concern is how to monetize my application while is free.