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A lot of start ups are tweeting and/or doing press releases today about being chosen as a Red Herring 100 company. I couldn't find many other sources talking about this award other than the award winners. Does this award have any significance or is it just marketing hype bought with conference attendance fees?

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The fact that you haven't heard of it is a clue I guess. I haven't either. Some kind of marketing, no doubt. – Steve Jones May 25 '12 at 7:58

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