- I'm a tech guy with alot of product building experience
- I've built and recently launched a SaaS/cloud application for a niche market, targeting small-size companies
- The product provides a number of process automations, making the user's life much easier by reducing the amount of manual activities. free up their valuable time.
- There isn't a product like mine on the market (at least for the niche)
Pricing structure is roughly ($20-$40/month/company)
The product was built on my spare time, have a full-time job (unrelated)
I am trying to figure out the best way to reach my target audience. I launched the site 3 weeks ago, and I'm kind of stuck right now. I have tried SEO and SEM with very little success, since no one is actively looking for this product. I could also try a push email marketing campaign to a targeted audience, but it will probably get ignored mostly as spam.
At this point, I really think the best thing is to find a sales person to help me make cold call to the potential prospects. I know the type of business I am targeting, and can make the list for the sales guy.
I'd like ask the experts here to help me validate my thinking.
Should I try something else before hiring a sales guy? And what's the best way to on-board a sales guy for a part-time startup. thanks!