I've been working on a B2B SAAS product for the last year or so, and it's almost ready to launch.
I havn't done any SEO yet, however I did use BuildMyRank.com a couple of months ago, and during that time it worked quite well - made it to page 2 in google. As some of you know, BuildMyRank.com has since shut down because Google de-indexed all of it's articles.
Now, my site doesn't appear for any of the keywords at all. I'm not sure if it's because Google has penalized my site for using buildmyrank, or it's because i'm back at zero SEO-wise.
Given that there's a chance my domain may be penalized by Google, do you think it's worth re-naming my product (domain name) given that I havn't officially launched the product yet?