What are some tricks and tips for Google AdWords campaigns intended to boost mobile app sales? This presentation touches on some gotchas for people running their first campaign. For example positive ROI can be difficult to achieve when the app is less than $3.
I'm curious if anyone has experience with:
- Keyword considerations for mobile app vs traditional website?
- Should the ad link to the support website or directly to the app store?
- Creative timing: app initially free then simultaneously increase price and run ad campaign
- Exclusively targeting mobile platforms or including desktop browsers