Wouldn't I be more effective doing a marketing plan first - before working on a business plan?
Everybody's working on business plans, and I know they include Market and Marketing information. But I think a separate Marketing Plan may go a little deeper, and certainly let you focus on what you're going to sell to who. That's a mental change from writing a Business Plan where your real intent is getting funding or some other financial objective.
Having written business plans, and even taught business plan writing, I find myself working on a separate marketing plan. The mental point of view is different. The goal is different. I'm trying to make the business work and leave the profit stream for another day.
Has anyone used a Marketing Plan? How is it best used for a new product introduction, or a startup?