I have an idea that I want to try and validate via a landing page and Google adwords. The plan is to try and get 100 visitors a day for a few weeks and measure conversions. Pretty standard stuff.
The problem is that it seems that every keyword in my niche is at least $5 or more a click. These are mostly long tail keywords that are extremely targeted.
My question is what am I doing wrong? Is the high cost of CPC indicative of a too competitive market? Or is there some way that I can drive down the CPC? Perhaps I'm being too specific in my keywords and need to target more popular keywords?