We're a social recruiting platform in the mobile, social, cloud and Human Resources space. Looking to apply for tech awards, or HR related awards this year.
IMHO, you should not apply to any 'competitions' and/or awards.
It give you very little in terms of PR/marketing - You can look at all the companies that run in the last few years in competitions out there (e.g. techcrunch) and see that only the ones that created real value happend to still be around the block.
I would focus-focus-focus my resources on building a great product/service and creating value to my users.