Tell me more ×
Answers OnStartups is a question and answer site for entrepreneurs looking to start or run a new business. It's 100% free, no registration required.
up vote 14 down vote favorite
3

I created a few applications. One of them is very good and users like it. However, I can not increase the number of installations to more than 50 per day. It is very small. The program is unique, complex, but very useful.

Within one month I did:

  1. Advertise on AdMob ($50)
  2. Advertise on AppBrain ($100)
  3. Announcements posted on 7-8 popular forums
  4. Announcements posted on Facebook pages
  5. I released a simple app with advertising the main app

But all these had very weak effect. Now, the app has 1700 installs. A month has passed!

What else can I do? Maybe my translation of texts so bad? English is not my native language and I know it badly.

share|improve this question
1  
if you share your link, may be I can see if translation is an issue with your descriptions. – Natwar Lath Mar 26 '12 at 14:48
4  
If you're going to share a link, put it in your profile, not the question. @NatwarLath, feedback on my startup type of questions are off-topic for this site. Maybe you can contact each other directly. – Zuly Gonzalez♦ Mar 26 '12 at 15:43
2  
Your English isn't that bad but it does need some help. If your application is really complex, having poorly written description will indeed have a negative effect on downloads because people won't understand what it's supposed to do. – dnbrv Mar 26 '12 at 15:57
Well. My app Vision board market.android.com/details?id=air.com.astraport.visionboard – Astraport Mar 26 '12 at 17:38

5 Answers

up vote 6 down vote

Search for App Store Optimization in google, it's a new branch of SEO which is catching on and is very relevant to you.

Also look at AppAnnie.com to receive insights about apps and your ranking in different locations, that way you can know where to focus your marketing efforts in localized versions or what not.

I would also recommend doing some A/B testing with application name as key-word optimized app names will appear higher.

share|improve this answer
up vote 4 down vote

Or you can try the following:

1) "Not so honest way": make a lot of google accounts, get the market install on emulator, download and rate 5 stars on your own app. Write your own nice reviews.

2) "More honest": embed in your app the reminder to rate. Don;t show it right away but after some time.

share|improve this answer
lol, so breaking the terms but clever... – Maxim Gershkovich Apr 17 '12 at 9:55
1  
+1 for clever - my fav answer :) – Genadinik Apr 20 '12 at 11:44
up vote 1 down vote

Or try AppSurfer. Know more here - http://appsurfer.com/developers It helps market app, tries to increase downloads for publishers.

P.S. I am associated with AppSurfer.

share|improve this answer
up vote 1 down vote

For increasing the number of installations or downloads you need to have a solid marketing strategy. You should try the following:

  1. App review websites
  2. Swap banner ads
  3. Social Media Marketing
  4. Video Marketing

I have used these ways for promoting my app, and it helped me a lot in increasing the number of downloads.

share|improve this answer
too abstract. preferably specific links, services, cost. – Astraport Oct 27 '12 at 7:45
up vote 0 down vote
  1. Fix your translation. If you think your translation to English is bad, pay someone to do it for you. You can probably outsource this to someone fairly inexpensively using a service like eLance or oDesk.
  2. Run a contest. You might be able to create some buzz by sponsoring a contest around your app. The more creative your contest the better results you'll see.
  3. Get blogger reviews. You mentioned that you posted announcements on popular forums, but it's more powerful if an independent party touts your app. Contact bloggers in your niche and ask them for a review. Take a look at How to request a review from bloggers? for advice on this. You may even want to consider giving the blogger a free copy to give away on his blog. For startup sites that do reviews take a look at:
  4. Get app store reviews. Having positive reviews in the app store is important. Give away a few free copies of your app in exchange for reviews in the app store. You can't require a positive review, but I think people tend to be more forgiving when reviewing apps in this situation. You can announce this on Facebook, Twitter, and relevant forums.
share|improve this answer

protected by Community♦ Nov 6 '12 at 19:25

This question is protected to prevent "thanks!", "me too!", or spam answers by new users. To answer it, you must have earned at least 10 reputation on this site.

Not the answer you're looking for? Browse other questions tagged or ask your own question.