We've got a few competitors, one of whom is the "Big Fish" in the market. I've priced all of them out, and they have various pricing models - each different from the others. And the "Big Fish" has a very different model.
The question is, do we copy the most successful competitor and just tweak the model (i.e. instead of "$0.50 per X," we charge "$0.45 per X"), copy the rest of the field, or wrack our brains to come up with something unique? This last comes at a greater risk, since we know that the "Big Fish" has been working decently.
I know it's hard to answer without specifics, so I apologize. I just don't want to delve into the industry pricing models on here and bore everyone. :)
Thanks! - Josh