A good friend (and former colleague of mine) has put together a general executive summary of a SaaS product idea. She has an excellent presentation, good statement of the need the product meets, high level overview of functionality and the other elements of a marketing plan and quasi-business plan (minus the financials right now). There has been some real interest from potential customers as well as a VC.
She's a marketer. Seems the missing piece is how the product will be built and work (putting that on paper).
What should she do next? She's been trying to find a developer to partner up with her and help turn her vision into the general outline of a product on paper (detail how it would work) but they are close to impossible to find these days. Should she try and map out the specifications herself? Create a detailed MRD? ??
She's turned to me. I'm buried in my day job so can't give much attention to her efforts but I do want to help.
How should she take the next steps forward?
Thanks to all.