I want to launch different web services which have different co founders under one company, And still keep them separated from each other? for example should one of the apps not do so well I don't want it dragging the others with it. Yes I know it would be better to have different companies but I'm doing this mainly for branding.
Something like Google doc and Google android. If android fails it wont drag docs or the actual search engine down with it, but the brand remains intact(yes Google as a whole might take a negative hit but that's something I'm willing to take). I would just fall under the failed attempts list, kind of like how Google wave did.
OK so basically how can I do this, and still keep them separated?
also is it possible to just invest on one part of a company, like just android and not Google as a whole? If so