I know this question has a lot of possible answers, so I'll break it down to several questions so you'll understand exactly what I want to know.
- Which social media accounts should I maintain to help establish my company/brand?
- Which social media accounts is best for customer support?
- A colleague suggested a created a separate pages to showcase my most popular service. Would it increase my brand recognition or just confuse my customers? Will building an extra page be worth the effort?