I am working on starting up a new company for providing software development services for iPhone and Android apps. My goal is to get at least 10 projects in a month to reach break even in 3/4 months. Each project will typically have a price of $3K. The problem is that I have a very limited marketing budget and (as per my research) keywords relevant to this business have very high CPC and competition. For example: create iphone app, iphone app development, create android app, hire iphone app developer, hire ipad app developer etc.
My marketing budget is maximum $800 per month (total $2400 to be spent in 3 months). I am looking for an expert advice on should I go for PPC (will I get 10 projects a month? - or assuming pessimistic 5% conversion rate, 200 leads in month?) OR I should go slow and steady by opting for SEO (which will definitely cost less but will take longer time).
Your advice is highly appreciated.