Tell me more ×
Answers OnStartups is a question and answer site for entrepreneurs looking to start or run a new business. It's 100% free, no registration required.
up vote 2 down vote favorite
1

I know of crossing the chasm, i haven't read it but from what im aware its not focused on web startups of the B2C type.

So is there a book that is?

share|improve this question

closed as not constructive by Zuly Gonzalez♦ 10 hours ago

As it currently stands, this question is not a good fit for our Q&A format. We expect answers to be supported by facts, references, or specific expertise, but this question will likely solicit debate, arguments, polling, or extended discussion. If you feel that this question can be improved and possibly reopened, see the FAQ for guidance.

4 Answers

up vote 1 down vote

OK, I need to do an update, and I have been trying to avoid the responsibility because I am evangelizing a new book, Escape Velocity, which is about rejuvenating established franchises, not crossing the chasm with new ones. But I take it I cannot get off the hook, so I will do this.

In the meantime, I do think the basis of a B2C start up is something we are calling the 4 Gears model, and there is a video preso on this on my YouTube site--the one for the Digital Media conference given a Berkeley--that could give you a head start. http://www.youtube.com/geoffreyamoore

Geoff

share|improve this answer
You have a typo in a user profile web address. – Ross Mar 1 '12 at 9:38
Hi Geoff, thanks very much for the link, ive bookmarked it to view it soon. – user14718 Mar 1 '12 at 16:14
up vote 1 down vote

Ok, I have been reading and would recommenced "Four Steps To The Epiphany". Focusing on pure start up strategy this may be the one for you.

Good Luck Tim - VA

share|improve this answer
Hi Tim, i have Four Steps To The Epiphany, its a fantastic book but im seeking a focus on B2C web startups. – user14718 Mar 1 '12 at 16:16
up vote 0 down vote

Geoffrey Moore's http://www.geoffreyamoore.com original book Crossing the Chasm is a classic. Here is a video of it applying to a customer market. It is narrated by Geoffrey Moore http://www.youtube.com/watch?v=izP5n1SBEaI

share|improve this answer
up vote 0 down vote

Check out following books 1) "What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services" by Anthony Ulwick. If you are new to market research or product innovation, this book is practical and easy to read and I recommend it.

2) "Flip the Funnel: How to Use Existing Customers to Gain New Ones" by Joseph Jaffe By creating a more memorable customer experience and acknowledging your clients, you set the stage for increased customer loyalty -- and profits.

share|improve this answer