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My company is developing a web application and we are about to release a developers API soon. We would like to promote our API to 3rd party developers so that they develop their own applications around our API. We even think of holding a developers contest with a prize for the application that created the most users.

Where should we promote our API and our contest? How can we reach big developer communities?

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whats your site? – Tom Squires Feb 23 '12 at 14:52

3 Answers

I agree with all of the comments above and would also like to suggest that you post something about it on reddit. there are tons of programming/developer subreddits and I'm sure someone would love to jump on it.

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Check out Mashery and Programmable Web (I am sure there are many more similar sites) - these are in the business of developing & promoting APIs.

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Some users of your application will be the initial developers using your API. They are looking for a way to use your tools without being locked down to your choice of GUI. They want to automate their process.

So reach out to your users for the contest.

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