Because of the nature of startups, they have multiple ways of proceeding with the product. this is the problem right now for us.
we were planning to for go for global but now we noticed there is a need for local service also. or it can vice versa.
Although the topics can be consider as same, up to a level, the user experience and usage will be of course different. we can easy try to fork the code and tune the application to proper products but this will cost a lot for us. on the other hand productizing them in one service may(not always but sometimes) not be the best experience for user.
you can consider this a bit like : chasing to be twitter and facebook at the same time
is it risky to try both? would you consider it as a distraction ?