We are developing a freemium business model and have planned some Premium features that users can buy. What are the main differences between these two types of monetization:
- Premium model: Buy a Foo or a Bar for 2.00€
- Donation model: Donate 2.00€ and choose your preferred gift: a Foo or a Bar
Are users more tempted to donate or to actually buy? As per past experiences users see a higher benefit when buying something directly rather than donating and then choosing a gift.
What are your thoughts on this?