We're in the process of launching a "social contest and campaign builder" tech start-up, months away from launching in fact.
What pre-launch strategies have worked for your start-up? What are the do's and don'ts? Looking for innovative ONLINE strategies. Outside of the common pre-launch sign-up page, blogs, and social media/PR.
Interested to hear what has worked for others!
EDIT: our target demo would be B2B.