Does anyone have any opinions on the best way to promote a web application aimed at developers? We have spent the last few months developing an application and it will be released some time this week.
The budget is quite tight so a large advertising spend is out of the question. I think promoting it on Social Networks may work and at the minute but I am unsure whether to focus on Twitter or Facebook.
One other area is affiliate advertising but I don't know of any networks that are aimed at the tech industry, these seem to focus more on the e-commerce industry.