My friend and I have invested $40-$50 k in a website we are launching in April. We have full time jobs but put all our savings into this project. We are done with the development phase and are currently doing bug fixes and user testing. Questions -
We do not have a marketing plan yet. Our plan is to launch the website bug free, then think about the marketing plan. We do not even know if we will start to target one city or multiple. Is this a good idea or is this the path to failure?
Beta Testers - what is the best way to get users give their honest opinions on our product. Should we post on criags list that we will pay $40 - $50 an hour to users who will test our website and share their experience? Is there any website for such users?
Any other comments are welcome. I apologize for not sharing the idea because it is not an exisiting one. But as Paul Graham says, execution matters, we are worried we might not be able to execute it well.