We originally used Salesforce but found it unwieldy for a small team. In addition, we balked that you have to upgrade to the Enterprise Edition ($125/user/month) to access the API for application integration. In our view, this says that Salesforce.com is simply NOT targeting small software ISVs.
We switched from SalesForce over to Highrise several months ago and have been very happy with it. API integration is included in all editions. If only one member of your team is working leads, you can get by with the $29/month solo edition. But for only $49/month you can have up to 15 users. You might also consider the $24/month Basic version, but beware that this limits you to just 10 deals – for us this was a “deal-breaker”.
One of the things we really like about HighRise is that it integrates well with a couple other tools we’re using. Check out LeadSpy for web site tracking – it integrates easily with your web site provides a unique view of the funnel from web traffic -> leads -> revenue.
For example, you can use the Highrise API to create new contacts when a customer subscribes to your site. LeadSpy will notice them filling in the subscription form and later notice that the email address entered on the form matches a record in Highrise. With no effort on your part, LeadSpy will automatically provide a link to that Highrise contact (as well as a link to any associated deal) when you’re reviewing traffic in LeadSpy.
Don't underestimate the value of this tracking to growing your business: We can tell how someone initially found out about our site (from one of our ads, from an email we sent or someone else sent, etc.) and then track their activity through multiple trips to our site and ultimately whether they achieve any of the key goals we have (like downloading our evaluation, looking at our pricing, etc.). This has helped us make key adjustments to what we do without spending a great deal of time on elaborate A/B testing and other techniques.
The best part for us with LeadSpy is that it took no programming considerations on our site to make that work - so we spent our web site development time on the core capabilities we needed without having to set aside time to develop specific sales support capabilities.