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We are developing back-end web services for app developers. We developed Windows Phone 7 client and working on clients for other platforms. How can we reach developers (especially Windows Phone 7) to use our product considering we don't have a budget for advertisement?

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If you don't want to spend money, I would suggest let people try your software for free. To do this you can simply start a discussion on an internet forum for WP7 geeks (there're plenty of them) or other forums for developers. But there is one thing you can't do - you can't say you have a new product which is caled X and you look for people to give it a try as this would be considered as spam. Just let people know you're loking for betta testers and leave your email address. That's what I would do. / I posted this as a comment, cause I'm not sure whether this would fully answer your question. – lukeshek Feb 12 '12 at 19:08
Thanks, yes there are plenty of forums, is there any particular ones that you suggest ? – appDevCA Feb 13 '12 at 4:17
I would suggest asking this same question at discuss.joelonsoftware.com/?biz since the people who read it are all developers. – Dan Feb 13 '12 at 7:12

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Since you are developing Windows applications are you part of Microsoft's free BizSpark program?

Microsoft BizSpark is a global program that helps software startups succeed by giving them access to Microsoft software development tools, connecting them with key industry players, including investors, and providing marketing visibility to help entrepreneurs starting a business.

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Thanks for the suggestion. I applied couple days ago but I thought it provides software etc. How do you think it might help this way? – appDevCA Feb 13 '12 at 4:16
They do many things to help you find customers such as featuring the startup of the day, listing you in their directory, having meetings etc. – JonnyBoats Feb 13 '12 at 12:15
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You should do blogging and do technology evangelism to create awareness of your project. If you have money you can advertise too.

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