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I would like to know your thoughts about my question/problem. I care a lot about online presence and I want to brand myself this period for some auditions and interviews.
My surname in my country is quite usual, so it is hard for me to have a presence on the internet where all my usernames are the same. In my opinion it is the best method to have the same username to every account you use.


I am trying to find the best and professional way to have the same username in all of my accounts (twitter, linkedin, skype, facebook e.t.c.).
I tried to use the first letter of my name with my surname like nsurname but I can't have it on all networks. My full name is big, some networks does not accept it.

The best method I thought is to build my online presence using surnamejr It is available on all networks and as a .com domain and I am the junior.

My second thought is to use as a .com domain my full name, 17 letters and have all my networks as surnamejr.

What is your opinion about my view?

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3 Answers

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The issue is not professionalism in my opinion but ease of brand recognition. If your surname is your brand then drop the JR from it to register a domain. Now if the surname.com is already registered I would come up with a different domain name and try that.

JR is not part of your surname but actually a qualification that there is another person with the same name.

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Thank you for your answer. Do you agree that all accounts must be identical ? – Nicholas Feb 9 '12 at 19:24
As far as professionalism goes no. But as far as brand recognition yes since it's easier to remember and find. – Karlson Feb 9 '12 at 19:29
What you may choose if you are in a situation like this one? I mean what you would do ? – Nicholas Feb 9 '12 at 20:25
If I can't have <last name>.com or simply <last name> for my business I would come up with a different name and use that – Karlson Feb 9 '12 at 20:45
But how should I change my surname. Excuse me but I do not understand... – Nicholas Feb 9 '12 at 20:58
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I think when it comes to branding, consistency is key. I think you can use surnamejr to your advantage if you make a play with it on your site.

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What do you mean by "make a play with it on your site" – Nicholas Feb 10 '12 at 16:18
I was thinking using the jr in his surname to add personality to his site. Like if his website wasn't that formal, he could make a play on the junior. I know it's a little vague. I just got this idea from a guy who is also a junior and had a website that catered to kids. So he was able to play on his name being someone's junior. – March Robert Philip Serrano Feb 22 '12 at 12:48
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With services such as http://www.about.me it's becoming less important to be consistent, because it's easy to find the person and the services linked to them. That said, I do try to keep all of my accounts to my real name, or my handle: "clogish" where possible.

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Do you mean that you should point them to your domain, or about.me service and let them connect with you on your networks through this page instead of saying them find me on facebook.com/abc and twitter.com/wxz ? – Nicholas Feb 10 '12 at 16:20
Pretty much. That way I only need to remember one URL, and the list can be constantly updated to reflect changes or new information. – Nick Stevens Feb 10 '12 at 16:45
That's true. Is like we are not 15 to say hey find me on facebook at.... I get it. – Nicholas Feb 10 '12 at 16:48

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