I am considering hiring an intern for this upcoming summer. This intern would be responsible for primarily cold-calling potential customers and trying to drive sales. I don't know much about pure sales representatives. I feel like cold-calling is the least desirable role. However, that is the need of my business and I would like to provide a college student an opportunity to get some "real-world" experience to help them down the road.
This position would be paid and have commissions associated with it. My question is, what major(s) would be a right fit for a sales position? Its easy to say "any" especially since its primarily cold-calling. However, if the student is a good fit, I would like them to grow into sales leadership within my organization. Because of that, I would like to find someone with an education to complement their skill set. With that in mind:
1) What major(s) should I target? 2) How / who do I get in touch with at a university to help find potential candidates?