We are developing a product which can be repurposed to target many different industries.
We have spoken to several marketing companies who have recommended creating a 1 or 2 page "Micro site" per industry we target. The idea being that each one can focus on the specific keywords suitable for that market rasing it higher in the search results.
There would be a primary site that these microsites link back to (and link to each other) which caused some concern from the techie in me.
I asked how this was viewed by Panda (Google's filter to remove content farms) and they said they hadn't been affected (or didn't know about it at all).
So, the question.
Is this simply a good way of providing targeted content or should this practice be avoided?
NOTE: If this is a "depends" then what would be some suitable guidelines to ensure your on the right side of the fence.