My partner and I would like to lunch a new marketplace for products that, for obvious reasons, we can't disclose at this point. We don't have any patent or proprietary IP to raise the entrance barrier.
Our strategy is: launch website --> check market acceptance and get some minimal traction --> raise some angel-money --> expand
We assume that no one will invest money before we can prove some market interest (traffic).
We have limited resources that would be enough to finance the design and the development of the first version and, maybe, leave a couple of thousands for promotion.
The question is how can we check market acceptance with little resources? How to attract early adopters/initial customers. SEO is obviously an option but may take time to rank high since it is a competitive market.
Thanks in advance!