I am an American with (a bit of) a marketing background, though currently I live in Minsk, Belarus. I recently met the CEO of a very tiny Software Development start-up, and we developed a friendly relationship and I agreed that I would try to help their company as best I could.
Their portfolio consists mostly of enterprise/logistical software for local clients, and they work solely off of outsourced projects. PHP, .NET, and they are about to get an iOS expert whose apps have an approximate user-base of 2,000,000 (so i see some hope in our prospects).
However, I am not a tech guy at all; I saw this opportunity as a challenge (and it seems that it is certainly going to be just that).
Now that I run into the marketing end of things, we are trying to find a promising U.S.-based client so we can get our foot in the border.
The only edge I see us having for the US market at the moment is that I am of the same culture and language, so it can make communication a good deal simpler--and possibly make potential clients more at ease to work with us. Am I correct in this, though? Is this an edge at all for an offshore development firm?
What's the best way for us to establish partnership with a U.S.-based firm?
Any advice you could offer would be great.