We offer a SAAS and I am at the stage where we have a MVP and are looking to validate our assumptions which is that small shop owners will make more revenue by using our system.
Our target customers are small business owners like wine shops, deli's, restaurants etc. Can someone give me tips on how to approach customers like these? Is walking in to the store and demo'ing the product the best way or should i be cold calling them.
So far I have been walking in to stores and telling them about our product. I almost always get resistance from shop owners in wanting to even see the product. Most of the them believe that they are running their business the best possible way and they already know everything. Eventually from the ones who do agree to look at a demo about 75% of them instantly love it and sign up.
Any tips, suggestions here are much appreciated.