I am running a startup and I reached out to an industry publication that I read while I was working for my last employer (for advertising our product with them). I am interested in their email blast as their readers would be the exact type of person we will be targeting, but I want to see if it makes sense from a monetary standpoint. They mentioned that they have an average 14% open rate (across a variety of advertisers), but either didn't have or wouldn't share click through rates, etc. I was wondering if anyone had any experience on email response rates (e.g., is 0.5% reasonable or is it more likely to be 0.1% ... or 1% ... etc.).
In my last job, I worked with marketing a lot and a 0.5% response rate was average (for direct mail) while 0.75% or more was quite good. But I have a sneaky suspicion that email may be much worse.