We are looking at developing a new product but want to get the market research right first up.
It's a time keeping application with some secret sauce.
We have brain stormed a range of vertical markets, taken educated guesses at what features they may want but we realize we are simply starting to make IT up.
I know this is where most tech based startups get to before going.back to the fun bit of building it.
So to start with, what are the key considerations/next steps we should take before diving into the coding side again?