Okay so i Know this question has been asked before but i feel like this is a little different. Can you patent a medium of marketing/advertising. For instance, billboards on the highway. Obviously this has already been done. But its a similar situation, what if you were to pioneer a new place and method of advertisement. Can you protect this type of advertisement.
If you were the first person to come up with putting large billboards on the side of highways. Is This something you could gain protection for. Or as soon as one guy sees your billboard on the side of the highway can any one just put one up right behind you?
I hope this makes sense.