I am working on a startup and am currently in beta. Basically I have been looking for customer feedback and continuously improving the product from the feedback I collect.
So far I have stayed under radar. Existing companies don't know how i am changing the game. I have done this by not stealing any of their customers and only signing up new customers.
My questions is should i continue to ignore the customers I can steal or should i start stealing.
My fear is that since my product is still not stable and I don't have enough momentum, existing companies will easily copy what I have and push me out.