Tell me more ×
Answers OnStartups is a question and answer site for entrepreneurs looking to start or run a new business. It's 100% free, no registration required.
up vote 1 down vote favorite
1

Our start-up is not yet launched but has been proposed to make a co-branded website with a big player on the market, where both parties would be presented equally through a number of ads and links to commercial products and services. Our products and services are really complementary and the opportunity to work with this partner could really boost our company both commercially and in terms of brand recognition.

Does any one have experience from co-branded websites? what are the pros and cons?

share|improve this question

1 Answer

up vote 2 down vote

So the co-branded website is not a marketing website for your business.

It's just some website.. like a blog, or a large content publishing website or forum or something? And the question is that both businesses would work on it and both would advertise on it? Complementary products/offerings and the site I assume would pull in your target audience?

Assuming you can get along with that other business and the cost to create the website can be justified - I can't really see any downsides to this. Maybe just make an agreement if certain things are not fulfilled then no advertising for that biz.

share|improve this answer
Thanks for your response Ryan. Yes, it a large content publishing website that would redirect to each partner websites. Products are complementary and target audience the same. Question is that we would be interested to combine the 2 offerings into 1 so that all users' needs are covered in one place. – Patrick Jan 18 '12 at 9:38

Your Answer

 
discard

By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.