We have a "clouded" solution that is ready for users to start using but we are unsure about how to advertise the service.
We have our pricing models complete but it's a best guess based on competition and we know the target market but we are not marketers so, we thought that we should go with a marketing firm that specializes in marketing IT related services.
If this is the route to take then how do we hire the firm? I thought that it would be nice if the marketing company became a partner and got paid by percentage of the actual sale instead of a blanket fee, this way they are on a pay for performance type of deal we aren't sure if that type of arrangement would ever realistically exist.
We would appreciate any thoughts, thanks. Tim - VA