2 other guys and myself decided to put together a young mens online magazine. We collectively came up with the name, but I came up with the concept of the magazine. 1 guy does the writing and the other designs and executes our website. I am Editor-In chief and also heads as creative & Social Media Director. So far, I have coordinated and styled all the photo shoots, handled our Public Relations with my contacts and maintained our twitter and facebook. I also put together trend reports and come up with the overall content in the magazine.
I have always been told to figure out your equity as co-founders before there is money on the table. Now we are getting advertising offers and I need to figure out what is fair to take.
I would like to know what should I ask for. I want to take 60-70%, web designer takes 30-40% and the writer takes 10% or something.
What are your thoughts?? What is fair?