Basically I'm in the situation where my freelance web design/development/marketing work is almost at the stage where I could consider devoting myself to it full-time and one thing I've always wondered is how to portray myself.
Would I do better to try and portray myself as a long-established business with at least a few employees to potential customers to try and enstow trust?
Or is it better to be upfront/honest in being only one-man to begin with (without premises, even - not that that should matter).
I guess larger businesses would want to deal with a larger company for a number of reasons, but individuals or small businesses would be happier to deal with smaller companies [possibly so they're not paying for lush company cars and so on].
Hopefully my question makes sense. I'm leaning towards just portraying myself as a 'small agency' and perhaps highlighting the benefits of choosing someone with a setup such as my own could work better for them than some larger company that charges accordingly.