I am about to launch a small time management/GTD desktop utility for Windows in $10 - $15 price range.
Now I have a dilemma. Should I provide a trial version or a money back guarantee?
Here is my thoughts:
People are lazy. Most of them will never be able to organize their time despite of software/technique used. Consequently, conversion rate to paid version will be very low.
Taking it into account, I want to provide a money back guarantee instead of a trial period.
Some additional considerations:
Since I am going to use PayPal users will have a money back option anyway. Though, it is unlikely they will bother starting a dispute if the app does not crash their computer.
Product is too small to divide it to free/full version
There is no online license checking which means money back guarantee might be abused.
What is your opinion on that?
In response to Gary E:
It seems that I did not emphasize the nature of my app enough.
The main point is that it is a time management app.
Now, the issue with such apps is that most people will stop using it after a short period of time simply because they are lazy. I.e. quality or feature set of the app does not have a great influence on the converstion rate.
Regarding loosing customers due to lack of a trial version, I should mention that my product is highly tarteted to a small niche (people using specific time management technique). I.e. potential customers have (I hope so) pretty clear idea of what to expect. Also, I'll add some nice video tutorial on the landing page to clearly demonstrate how the app works.
As for the price, my idea was to put it in $9.95-$14.95 range to compensate an absense of the trial version. It seems that such strategy works nice for Apple App Store. Also, I already mentioned that the market niche is quite small so I can not hope to get any noticable revenue with a typical 0.XX%-1% conversion rate.