Some key aspects include:
1] Writing the product desciption (obvious).
2] Describing unique features of the product.
3] Adding some personality to writing.
4] Describing use cases for the product.
5] Writing about the company's founders.
6] Avoid marketing-speak to make your idea sound more exciting
I want to know what is the standard template? How many more points do I need to consider while writing the company profile?
And is the company profile enough to pitch? or Do I need an Executive Summary?
Or Am I completely off track here?