I have fresh software product startup (4 months after end of beta).
I have a problem with making more money from that, i have from 4 last months almost constant income from that and this not satisfy me.
I have one advertising deal where i pay 1$ CPC and have 100% ROI from this deal. But i can't find any other sites for setup similar deal because small sites in my marketplace don't answering on my mails (because are disbanded) or offering me high prices in scale of what they want to give me in deal.
Big sites in marketplace have big prices, probably this prices are cost-efficient, but this is out of my financial range at this point.
I trying get visitors from google but positioning on this phases is very paid, i dont have money for that too and this taking many time.
Another problem is Facebook and Google AdWords, i want setup some visitors tunnel from that i will have positive ROI, i probably will do that but i cant because my software is for poker players (for help them play) and in facebook TOS is writed gambling sites and prohibited but software may be allowed, problem is this people who validating this ads discards them thinking this is a gambling site. On AdWords this is prohibited too, but probably in complete.
I dont have almost nothing visitors on my site but i making on this i think nice amount of money in relation to visitors count. I see similar softwares on marketplace and his position is good because he in average worked on advertising and positioning from around 2004 and they it looks like this companies solving now other problems and dont investing in developing this products, i have better solution but less compatible, i can work on that but i must have more money, i have happy customers that say my software is better than competition one.
Last month i setup'ed affiliate program (trying solve marketing problem), but i can't find any customers for that that fails too. I have person who trying engage in that in deal get back 10% from every affiliate that he setuped, 30% is for affiliate, 60% for me. But he mailed some amount of sites, respond will be small (disbanded small sites) big are not in target of that. He left that idea and i currently have dead affiliate program and finding person who take similar deal and try this again.
I'm working to solve this problem (goal: double-up income) from about 3 months (thining in general and trying, i have other job, dont working on this full-time) and i want to know what other people thinking about that. I'm in very strange position with that because my startup is recognizing as gambling related by advertising policies.
Can someone tell me something what help me with that?