Do any of you have experience with what I like to call "Act Now" pricing, or pricing which implies that the current price is a discount from the "real" price?
I'm releasing a SaaS tool that has a feature set X and I'm considering charging Y (subscription model). Naturally we have a million idea for how to make the product better so I'd like to charge more, say 2Y, once the product actually has more value, say 2 - 3X. One way I was thinking of doing this without getting Netflixed would be have the pricing of the initial release be portrayed as being a deal compared to the real price and then when we can deliver the value to justify the "real" price, we're simply ending the promotional offer.
The added bonus is also that this should give the buyer the sense of urgency when buying, as long as our "promotional" offer doesn't last for years instead of months. (which is an entirely different problem.) I should mention that it's difficult for us to price via an a la carte model, and each of the services that we would be offering in the a la carte model we intend to get better and better, even relative to the competition, over time. So...
Should we go with the promotional pricing as a strategy to price better when we have more value?
If the concensus is no, then there will be a follow up on how to not get netflixed. :-)