I'm pricing my SaaS version 2.0 software in preparation for launch in Q1 and I'm wondering why so many pricing pages have 3 options.
For v1 we just had 1 pricing plan and we definitely left money on the table in the form of prospects who almost laughed at how low the price was compared to the competition. So for v2 I'm putting a bit more effort into pricing and I've been looking at a lot of pricing pages lately. One thing that I've noticed is the proliferation of 3-plan pricing pages. They all seem to have the "cheap" plan, the "best value so we made it bigger than the other 2 rectangles" plan, and the "so expensive that only people who don't pay attention to cost will choose it" plan (sometimes 2X - 3X the price of #2).
Is there any scientific or business reason why 3-plan pricing is so prolific? Or is it simply a coincidence/mimicry that comes out of people having no idea how to price their product?
Right now we are deciding whether we should go with 2-plans or 3-plans, and I just want to make sure we're not, again, leaving money on the table if we choose the 2 over the 3.