I'm building software for corporate customers and the space I'm in has several established competitors. Luckily, their design simply sucks. Think of the difference between using a smartphone circa 2006 and seeing an iPhone come along.
However, I'm wondering what's the best way to pitch this concept to doubtful investors. I can say that so far everyone who's in the target market and who's seen the product goes "wow". I could give an analogy as to how the guys who built box.net spent 6 months explaining that their product does what everybody else's product does too but does it seamlessly.
I'm looking for ideas on how to present design as a competitive advantage.
Thanks for your suggestions.