I'm in a technical position, soon to be launching a service company that receives orders from electronic component manufacturers to perform laboratory measurements on their products, charging them for the results. There's no competitor offering a similar service to use reference pricing.
Since the number of measurement results generated per month depends on the throughput of the physical measurement system(s), the question of how to price, based on utilization comes up. That is, if I'm ready to accept business and there's no orders, lowering the price seems to makes sense. That is, until the point when there's such a large backlog of orders. Then, I'd like to raise the price.
This seems to fairly balance pricing based on market demand, and somehow I think it best utilizes my equipment resources (meaning, if there's no orders, the equipment is underutilized and therefore selling time for it at any price seems better than having it just sit there; the goal is to keep the equipment running at all times so that it's always generating money).
I wouldn't think such a business model (that is, having a process based on equipment throughput where utilization is critical) is anything new, but then again, I can't think of any existing businesses using elastic pricing like this. Maybe my thinking is off (perhaps it just drives customers crazy with all the inconsistency). Any ideas on how to optimize pricing in this scenario?