I am really stressed out. I launched about a week ago. So far there were 11 downloads of the free version. I had 2 pre-sale questions about the product. There have been no sales.
I advertise that users can request a 30 day trial of the full version if they are not satisfied with the free version, which has limited functionality. I expected people downloading the free version to want the 30 day trial, but that is not happening.
I spent $140 for Adwords which got me 71 clicks on phrase keywords highly specific to my niche, and managed only 7 downloads. Doesn't this seem too low?
My software products range from $150 to $1500 multiplied by number of licenses.
What could it mean when people download my free version and not get back?
Are the prices too high? It's more or less a similar price for competing products.
Is my software too hard to use?
The most frustrating thing is that I actually don't know what I am doing wrong so I can't fix it. Adwords is really stressing me out, at the rate it's going it will cost me a lot of money.
I'm looking for any suggestions. Thank you.
DECEMBER 19 2011 UPDATE:
From one of the 2 pre-sale questions, one replied today saying he went with the competitor but went on to saying that I was their first choice and still is, and that they are using teh competitor as temporary choice. I didn't have one of the features they were looking for and I said it will take a week to test and implement it. I worked on it over the weekend but couldn't finish it in time. I feel my gut sinking, I totally f'ed this one up.